Ampa https://ampa.chat/blog/ Working notes on inbound response, qualification and AI sales agents. en Wed, 12 Aug 2026 09:00:00 +0000 87% of customers want a way to reach a human. Design for it https://ampa.chat/blog/87-percent-want-a-human/ https://ampa.chat/blog/87-percent-want-a-human/ Wed, 12 Aug 2026 09:00:00 +0000 Article The finding is not that AI is unwelcome. It is that being trapped with it is. Escalation is a feature to build deliberately, not an admission of failure. What happens when your AI quotes a price you do not honour https://ampa.chat/blog/ai-quoted-price-you-did-not-honour/ https://ampa.chat/blog/ai-quoted-price-you-did-not-honour/ Wed, 12 Aug 2026 09:00:00 +0000 Article A tribunal has already decided this. An airline argued its chatbot was responsible for its own words, and lost. Read it before you put an AI in front of customers. AI sales agent vs chatbot: the difference is what it hands you https://ampa.chat/blog/ai-sales-agent-vs-chatbot/ https://ampa.chat/blog/ai-sales-agent-vs-chatbot/ Wed, 12 Aug 2026 09:00:00 +0000 Article A chat widget waits and gives you a transcript. An agent qualifies and gives you a brief. Here is how to tell which one a vendor is actually selling you. Businesses answer the easy questions and drop the hard ones https://ampa.chat/blog/complexity-cliff/ https://ampa.chat/blog/complexity-cliff/ Wed, 12 Aug 2026 09:00:00 +0000 Article A study of 3,290 dealerships found that response rates fall from 78% to 51% the moment a question needs real thought. The hard question is usually the valuable one. How many enquiries did you not answer last month? https://ampa.chat/blog/enquiries-you-did-not-answer/ https://ampa.chat/blog/enquiries-you-did-not-answer/ Wed, 12 Aug 2026 09:00:00 +0000 Article Every business has that number and almost nobody has looked it up. Here is how to work out your own, without borrowing anyone else’s statistic. The five-minute rule: where does it come from? https://ampa.chat/blog/five-minute-rule-where-from/ https://ampa.chat/blog/five-minute-rule-where-from/ Wed, 12 Aug 2026 09:00:00 +0000 Article The number everyone quotes is real. The paper it is credited to is the wrong one, and the study it comes from measured something else entirely. The ten most-quoted lead response statistics, traced to source https://ampa.chat/blog/speed-to-lead-statistics-audit/ https://ampa.chat/blog/speed-to-lead-statistics-audit/ Wed, 12 Aug 2026 09:00:00 +0000 Article Four hold up with a primary source. Two have none at all. And the famous five-minute rule is not in the paper it is credited to. The full working, with links. What “qualified” should actually mean https://ampa.chat/blog/what-qualified-means/ https://ampa.chat/blog/what-qualified-means/ Wed, 12 Aug 2026 09:00:00 +0000 Article Not “the visitor seemed interested”. A specific, checkable set of facts, scored by counting what was filled — because a model grading its own work will flatter you.