1. Who we are
Ampa provides an AI sales agent that businesses install on their websites. In these terms, "we" and "us" means Ampa, "you" means the person or business using the service, and "visitor" means somebody who talks to the agent on a website where it is installed.
2. Using this website and the agent on it
The agent on this site is a live demonstration of the product. You are welcome to test it, including trying to make it fail. Please do not use it to attempt to attack, overload or extract the underlying system, and do not enter anybody else's personal data into it.
3. The service
Ampa answers enquiries, qualifies them, and hands qualified leads to your team. What the agent is permitted to say is bounded by the data you approve and by a playbook that you review and publish. Nothing reaches a visitor until you publish it.
Your responsibilities
- The accuracy of the data you approve. We enforce that the agent only quotes it; we cannot know whether a price you supplied is correct.
- Having the right to use the content on your website that the agent reads.
- Telling your visitors how their data is handled, and having a lawful basis for any marketing the agent sends on your behalf.
- Keeping your site key reasonably private, and telling us if it is exposed so we can rotate it.
Our responsibilities
- Running the service with reasonable skill and care.
- Keeping one client's data separate from another's.
- Not using your conversations to benefit a competitor of yours.
- Telling you promptly if something goes wrong that affects you.
4. What we do not promise
Honest limits. Ampa is built so that it cannot state a figure outside your approved data, and that constraint is enforced in code and covered by an automated test suite. That is a strong guarantee, and it is not the same as a promise that the agent will never make any mistake in phrasing, judgement or tone.
We also do not promise a particular number of leads, a conversion rate, or a revenue outcome. Anyone in this category who does is guessing.
The service depends on third parties including model providers and email providers. We build in fallbacks, but we cannot guarantee uninterrupted availability.
5. Fees
Fees are agreed in writing before the service starts, normally a setup fee plus a monthly amount. Founding client pricing is discounted in exchange for a case study and a reference, and is locked for the agreed period. We will not change your price during that period.
6. Payments and refunds
Draft for legal review. This section describes how billing works and is written to be checked by the owner's legal adviser before publication.
Where billing is switched on for your account, it runs monthly. Your account is activated when a payment succeeds, and it stays active for the period you have paid for. Card details are entered on our payment processor's own secure checkout and never reach Ampa's servers; the privacy notice sets out who the processor is.
The operator can also extend or reactivate an account by hand, for example to honour an agreed arrangement or to put right a payment that did not go through cleanly. A monthly charge renews for the next period unless you cancel.
Cancelling stops the next renewal. It does not shorten the period you have already paid for: the service continues until the end of that period, and you are not charged again after it. Refunds are at the business's discretion, and we will always talk to you rather than hide behind a policy.
7. Ending it
You can stop at any time with reasonable notice as agreed in your order. On request after termination we will delete your data and confirm when it is done. We may suspend or end the service if it is used unlawfully, or to send messages to people who have not consented to receive them, because that damages every other client on the platform.
8. Your data and your content
Your catalogue, your playbook and your conversations remain yours. We process them to run the service and to improve it. We do not sell them, and we do not share them with other clients. The privacy notice sets out the detail.
9. Liability
Nothing here limits liability that cannot lawfully be limited. Otherwise, neither side is liable for indirect or consequential loss, and our total liability is limited to the fees you paid us in the twelve months before the claim.
10. Changes
We may update these terms. If a change materially affects you we will tell you before it takes effect, and the date below will always show the current version.
11. Contact
Anything at all: info@ampa.chat.
Last updated 7 August 2026.