Ampa is an AI sales agent that reads your website, answers every enquiry in seconds, qualifies it the way your best salesperson would, and hands your team a lead that is already understood. It can only quote facts you approved.
You spent money to make it arrive. It came in at 9pm on a Sunday, or while your salesperson was with a customer, or from a country eight hours ahead. Nobody replied in time. That is not a lead generation problem. It is a response problem, and it is the cheapest one you have.
"How many enquiries came in last month that nobody followed up?"
Every business has that number. Almost nobody enjoys saying it out loud. Ampa exists so the answer becomes zero, without hiring anybody and without pretending an auto responder is a conversation.
Every enquiry gets a real conversation immediately, whatever the hour and whatever timezone it arrived from. The one that would have gone cold gets qualified instead.
The full qualification set, every time, in the same order, without sounding like a form. Including the questions your team skips because they feel awkward to ask.
Your salesperson opens the conversation already knowing the budget, the timeline and how it is being paid for. Nobody is asked twice for something they already said.
There is no three week configuration project and no spreadsheet of intents. Ampa reads your site the way a very thorough new hire would, then drafts its own playbook and waits for you to approve it.
Everything you sell becomes a structured record: name, category, price, specification, availability, link. Your about page, process, fees and service areas become context it can quote from.
If an extracted price cannot be found literally on the page it came from, the item is rejected rather than kept. Bad data never gets the chance to become a confident answer.
It writes a draft playbook: your stages, your objections, your proof points. Nothing reaches a visitor until a human publishes it. A draft written five minutes ago is invisible.
Your site is re-read on a schedule, so something that sells out stops being pitched, and something you add gets found. Stale confidence is its own kind of untruth.
Every fact it holds is on one screen in your console, in plain words, and you can correct any of it. A line you edit is yours: the next read of your website will not write over it.
When a conversation is qualified, the brief goes straight into your CRM by webhook and lands in an inbox as a summary a person can open a call with. If your CRM returns an error, the lead becomes a row that can be retried, never a conversation nobody remembers.
Roof repair after storm damage to a back bedroom ceiling. Water has stopped. Wants someone out this week and understands no figure can be given until the roof has been seen.
Reads as time driven rather than price driven. Lead with the survey slot, not the rate.
Website chat, email, WhatsApp, Telegram, Instagram and Messenger are one agent with one memory. A customer can start on your site, go quiet, and carry on by email or on any messaging app they already use, without ever being introduced to the business twice. Most setups run a chat widget and an email tool that know nothing about each other; Ampa is one conversation that happens to move between surfaces.
Website chat, email, WhatsApp, Telegram, Instagram and Messenger are all answered by the same agent. You connect each with your own number, bot or account, not one we rent to you, and a customer reaches the same conversation whichever they pick.
A budget given in chat on Monday is still known in the email on Thursday, or on Telegram next week. Changing channel resets nothing, because there is only one conversation underneath all of them.
A visitor can send a voice note or use the microphone, and the agent understands it. The words are transcribed for the conversation and the audio is never stored. In the widget they see the transcript and confirm it before it sends.
The moment somebody answers, on any channel, pending follow ups die. Chasing a person who has already replied, on a channel they did not even use, is the fastest way to lose them.
The risk with an AI in front of customers is not that it sounds robotic. It is that it says something confident and wrong, and somebody acts on it. Three mechanisms exist so this is not a question of trusting the model.
Every price, fee, opening time and published figure is read from structured data you approved. Never from a paragraph, never from the model's memory.
Before a message is sent, every figure in it is checked against your approved data. A number that is not there does not go out. That is a matcher in code, not a polite instruction.
Missing information produces "a colleague will confirm that", never a guess. An honest gap costs you nothing. A confident invention costs you the customer.
Not "the visitor seemed interested". A specific, checkable set, scored by counting what was filled. The example below is the property set. Every industry gets its own, and the financing question has an equivalent in all of them.
| Slot | Why it matters |
|---|---|
| intent | Buy, rent, sell, invest. Everything downstream branches on it. |
| budget | The single biggest time waster when it is missing. |
| area | Which of the things you sell are even relevant. |
| specification | Bedrooms, model, treatment, seat count. Whatever "the right one" means in your business. |
| timeline | "This month" and "sometime next year" are different businesses. |
| financing | Cash, approved credit, or not started. The question humans skip, and the one that decides everything. |
| contact | Name plus phone or email. |
| next step | A meeting booked, or availability captured. |
The score is not a number the model decides. It is slots filled, weighted, computed in code, because a model asked to grade its own work will flatter you every single time.
A property buyer, a car buyer, a clinic patient, a parent choosing a school and somebody wanting a roof quoted need completely different questions, and a generic assistant asks none of them well. Ampa runs an industry playbook: the stages, objections and qualification set that decide a sale in your business. Seven ship today, and a new one is a file rather than a rebuild.
Follow up timing is calculated in your customer's local time, never your server's. Nothing arrives at 3am, wherever in the world they are.
It quotes what is in your catalogue, in the currency your catalogue holds, using the terms your market uses. Nothing is translated in from somewhere else.
Adding an industry does not mean a new product. The truth constraints and the handover behaviour are identical across every one of them.
Out of its depth, high stakes, or a frustrated customer: Ampa hands to a person with the full context attached rather than talking its way through. You can also take over any live conversation yourself, mid sentence, and the visitor sees no seam.
Asked directly, it answers honestly. Anything else is a reputation risk dressed up as a feature, and in a growing number of countries it is also against the law.
"Stop", "remove me", "not interested", or any phrasing that means them, honoured immediately and permanently, checked before every single send.
One client never sees another client's conversations. No keys are stored on your website, and nothing conversational runs on your server.
A person doing this job costs several times as much, works a third of the hours, and forgets half of what you sell. Ampa answers every enquiry in seconds, in any timezone, qualifies it the way your best salesperson would, and can never quote a figure you have not approved. Every plan starts free for 14 days, no card and no setup fee.
Starter
For a growing business finding its feet
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What the package carries
Growth
For teams with real inbound volume
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Premium
For high-volume sales operations
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What the package carries
Prices in USD. 14-day free trial on every plan, no setup fee, cancel any time. Above the fair-use limit is a small per-conversation rate, never a cut-off.
A chat widget waits. Ampa qualifies. A widget hands you a transcript and a first name; Ampa hands you a filled qualification set and a brief you can open a conversation with. And when a visitor leaves without converting, a widget is finished, while Ampa is designed to continue the same conversation by email without re-introducing itself.
Yes. Follow up timing is calculated in each customer's own timezone and working hours rather than yours, prices are quoted in whatever currency your catalogue holds, and the playbook uses the language and terms of your market. Nothing about it assumes one country.
Yes, on all of them. WhatsApp, Telegram, Instagram and Facebook Messenger are all connected, and you use your own number, bot or account rather than one we rent to you. Whatever the channel, it is the same conversation with the same memory behind it, and the same one lead reaches you.
It can, as an upgrade. The agent answers in more than thirty languages, including African languages such as Twi, Ga, Ewe, Yoruba and Swahili done properly rather than through a rough gloss. The truth rules apply in every language, so a translated answer still cannot state a figure you have not approved. Your console shows which languages your visitors are actually arriving in, so you can decide whether it is worth switching on.
Your console is at ampa.chat/console, with the email and password you chose at setup. Most days you will not need them: every email Ampa sends you carries a sign-in link that opens the right screen without a password. Forgot the password? Press Forgot your password? on the sign-in page, or in the Ampa Chat settings inside WordPress, and we email you a link to choose a new one.
Yes. There is a microphone in the widget, and voice notes are understood on the channels too. Speech is transcribed to text for the conversation, and the audio is never stored. In the widget the visitor sees the transcribed words and confirms them before anything is sent.
Free for 14 days, no card and no setup fee, then a flat monthly price by plan: Starter at $99, Growth at $199 or Premium at $399 a month, with two months free if you pay for the year. The plans differ by how many conversations a month you expect, not by features, and you can move between them at any time. See the pricing above, or ask the agent for a straight answer for your business.
It says so and promises a human follow up. It cannot state a figure that is not in your approved data, because every message is checked against that data before it is sent. That check is code, not a line in a prompt.
The honest risk with any AI in front of customers is that it says something confident and wrong. That is why prices come from a table, why unverifiable numbers are blocked before sending, why nothing goes live until a human publishes it, and why it hands off rather than bluffing. Those are the four things worth interrogating before you buy anything in this category, from anyone, including us.
If you run WordPress it is a plugin and a site key. Anything else is a single script tag. Nothing conversational runs on your server, so your hosting does not need to be modern, and no keys are ever stored on your side.
You can, and we can, for support and for improving the product. No other client, ever. What the widget collects is set out in full in the privacy notice.
The agent on this page is the product, not a scripted demo. Try to make it invent a price. Ask what it does not know. Ask whether it is an AI. Then decide whether you want it answering the enquiries nobody is following up.
Or email us directly at info@ampa.chat
Or call or WhatsApp +233 54 214 80 20 (WhatsApp)