Privacy and consent

What is stored, what your privacy policy should say, and how to wire a consent banner.

What is kept in the visitor's browser

A visitor token, so somebody who comes back tomorrow continues the same conversation instead of starting again, and a short list of pages they visited on your site: the path, the page title, how long they stayed and how far they scrolled.

That is all. No clicks, no keystrokes, no mouse movement, and nothing from any form on your site.

What reaches us

The page path without its query string, the referring page without its query string, the browser timezone, and that short page history. Plus, of course, what the visitor types in the chat and any contact details they choose to give.

What your privacy policy should say

Name Ampa as a processor of chat data. One sentence is enough for most businesses: conversations on this site are handled by Ampa, our chat provider, to answer enquiries and follow them up.

If you use a consent banner

Set this before the widget script runs and nothing is stored and no history is collected:

<script>window.ampaChatConsent = false;</script>

When the visitor accepts, call:

<script>AmpaChat.setConsent(true);</script>

Calling AmpaChat.setConsent(false) later clears what was stored. The chat still works with consent withheld, it simply forgets the visitor between visits.

Telling people it is an AI

The agent says so when asked, and we recommend a line in your footer or your policy saying the same. It is honest, it is increasingly expected, and being caught hiding it costs more than saying it.

Opting out of email

Anyone can leave with one click from any message, or by replying "stop" or saying in their own words that they are not interested. It applies immediately, permanently, and only to your business.

Data you ask us to remove

Ask us to delete a person's data and we remove their record and their conversations. If they have opted out, the suppression entry stays, because that is the record of them asking not to be contacted, and deleting it would let them be contacted again.